WILD

━ 01.

We want each piece we produce to last a lifetime in an effort to help produce less waste. Fashion inevitably creates waste from shipping, extra scrap fabric and overbuying. Because of this, we do not want to boldly claim sustainability in all our practices, but instead chose to avoid fast fashion trends in favor of dresses that are timeless in design and lasting in wear. The more times you wear a Praerie dress, the less wasteful it becomes. We produce each dress in small batches and aim to have a high sell through rate. We will also be introducing a buyback program in the near future to ensure each piece can be loved by more than one owner.

WEARABLE

━ 02.

We built Praerie to design clothing that is as wearable as it is flattering and feminine, because you shouldn’t have to choose. Praerie dresses are breathable enough to wear while you work from home, road trip or go to the grocery store. They are uniquely designed to have a forgiving waistline, comfortable sleeves, and a versatile length. We choose the softest possible fabrics for our dresses without sacrificing on the integrity or durability of them. Each dress is sewn by expert seamstresses who specialize in intricate detailing and quality, so you can do just about anything in your Praerie piece. 

FEMININE

━ 03.

We don’t think you should ever have to sacrifice one side of yourself so why should your wardrobe be any different? There is no need to sacrifice style for comfort in a Praerie dress. We’ve figured out how to deliver on both. While each piece is designed to be worn every day, we’ve chosen fabrics that feel elegant to the touch, flattering shapes and intricate detailing to make each dress a unique wardrobe addition for your feminine side.

*Feminine for Praerie is intended for everyone. For all women, men, non-binary, trans, non-cis, and all women-identified individuals who want to embrace their wild feminine side.